What is the secret to the world’s great brands?
The more authentic and human, the more brands are loved. Great brands are full living identities with vision, mission and ambition to satisfy their customer needs. But the real secret is that people do not buy what you do, they buy why you do it. If your customers can identify with you, then they will buy your products and services.
Helping companies discover the ‘what’, ‘how’, ‘why’ and ‘who’ of their brand is what we do!
- When you know WHAT you do you can accurately describe your product or service.
- When you know HOW you do things – you can critically assess and improve the way you deliver products/services.
- When you know WHY you exist – WHAT you believe in, you can attract people with the same belief system.
- When you know WHO you are – you know how to sell your brand more effectively.
Most companies have logos, few have meaningful living brands. TPM helps you create believable, authentic, inspiring brands that challenge the status quo and have the power to successfully direct your business and help you grow. We provide sound practical advice on developing and communicating a brand that brings your products and services to life.
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A great debt of gratitude exists and will continue in the future for Richard Rosebery’s tremendous contribution to what now has become Small Luxury Hotels of the World, a truly global organization.
J William Sharman Jnr, ChairmanSmall Luxury Hotels of the World – 1997