SURVEY YOUR BRAND LANDSCAPE
Mapping your brand’s landscape and thus knowing your position visa vis competitors is critical to both brand development and corporate survival.
TPM undertakes competitive set analysis to thoroughly understand the environment in which your brand competes. This analysis is tailor-made to best examine your particular markets and product types.
Research answers the following questions:
- What differentiates you from your competitors – products, services, work methods, ethos and promotion?
- What strengths and weaknesses does your brand possess, and what opportunities or threats arise accordingly?
- Which is the best path ahead to take advantage of your own strengths and the weaknesses and that of your competitors?
- Where is your market heading – what are the new innovations, benchmarks and trends in product and service delivery?
Gain the competitive advantage through the power of knowledge. TPM works with your team to produce a competitive analysis as a stand-alone report or as part of our initial process in assessing and auditing your brand.