How healthy and relevant is your brand?
All major brands undertake periodic brand audit programmes because survival is about constantly adapting to market and organisational change.
Taking a TPM snapshot of your current brand health is an efficient, cost effective way to ensure you are keeping pace within a dynamic, changing environment and maximising your business potential.
TPM’s Brand Health Check delivers an efficient, cost effective snapshot of the strength of your brand. You will have a clear, concise and objective report outlining areas of strength and opportunity and identifying areas for brand evolution and development.
Following your brand and business status brief we take a look at the extent of your brand’s consistency and culture within your organisation and markets. We review sales and marketing communications, look at your primary competitors and assess your online presence and how you use social media and undertake a SWOT analysis.
A health check can reveal:
- What threats and opportunities your competitors offer
- What market and or consumer attitudes and perceptions have shifted to move your brand
- How any company changes have impacted brand promise and delivery
- Product and market innovation – what new disruptive technologies have changed the game
Depending upon your budget and requirements TPM tailor-makes either one-off or ongoing brand audit programmes for clients serious about optimum brand health and business success.
TPM Brand Health Check packages start from just AU$3,500.
We invite you to contact us today for a no-obligation, confidential chat.